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https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550887785590-1OUX9BTDKZXZYQMTS3C6/My+business+top.JPG News - Misguided approach hampering business sales https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550887849289-PREYUFXE8443TVMF6Y29/Mike_Adams_411px.jpg News - Misguided approach hampering business sales https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550888831120-E746NS0T9K1HMC3Z2TLW/Blue+Story+powered+revenue.JPG News - Misguided approach hampering business sales https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550887812475-LVQ4KJ2JSZ6TB8FSOASA/My+business+title.JPG News - Misguided approach hampering business sales https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550888748809-5JAR3YSB04XYVI8M7AVH/Checkout+the+story+leader.png News - Misguided approach hampering business sales https://www.thestoryleader.com/news/2019/2/3/seven-stories-released-as-an-audio-book monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549157131315-RH48IBB3D2CLVDWKR2SE/Aidible+release+thumbnail.JPG News - Seven Stories released as an Audio Book! https://www.thestoryleader.com/news/2019/2/3/the-business-of-story-with-park-howell-amp-mike-adams monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549160221520-AE140DVDGD62JKYG60V2/splash+with+mike.JPG News - The Business of Story - With Park Howell & Mike Adams Many sales and business professionals ask themselves questions every day. “How do I earn the trust of my audience?” “How can I become an effective salesperson?” The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling. When is a particular story applicable for a specific type of audience? Mike Adams joins me on this week’s episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton. In the show, we’ll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already been practicing them. All we need is to identify the story that works for us and how to tell it. And if you’re not a salesperson, don’t worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you’re an engineer, a doctor, a pilot – you can also be a salesperson. Just like our guest today, Mike Adams. Tune in to find out how to use storytelling for sales by mastering seven different stories for your business. In This Episode, You Will Learn The stories you should tell versus the stories you should ask The 7 different stories we should tell, their characters and their heroes How prediction attempts to explain the neuroscience and psychology of storytelling Key Quotes “There is a high degree of luck that comes with being successful.” — Mike Adams “It doesn’t matter what you’re selling. The thing we have in common and whoever is buying is a human being.” — Park Howell “It’s easy to teach people who knew and think they need to learn.” — Mike Adams “When we acknowledge good fortune in our stories, they come alive.” — Mike Adams “In order to recognize an opportunity, one must be observant. You must be equipped with the skills, knowledge and values needed to be ready when that opportunity comes.” — Park Howell Mentioned In This Episode Seven Stories Every Salesperson Must Tell mysevenstories.com The Social Media Conference in New Zealand, March 1st and 2nd, 2019 How I Built This with Guy Raz on NPR Robin Warren and Barry Marshall Mike Adams Twitter Mike Adams LinkedIn https://www.thestoryleader.com/news/2019/2/11/the-riskiest-hire-in-business monthly 0.5 2019-02-14 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549884467529-YWT6QXHFGSKGRYAWHVNM/Header.JPG News - The Riskiest Hire in Business https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549884505720-OJ06S30WL8552DY6Q6WC/TITLE.JPG News - The Riskiest Hire in Business Mike’s article published in Dynamic Business. https://www.thestoryleader.com/news/2019/2/3/the-storytellers-network-with-dan-moyle monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549157957446-3LACRMZVUESLH1YU72VD/image-asset.jpeg News - The Storytellers Network with Dan Moyle https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549157938393-W7UKFAQDI0XKF9E7DO6T/Youtube+image.JPG News - The Storytellers Network with Dan Moyle https://www.thestoryleader.com/news/2019/2/3/the-salesman-podcast-will-barron-and-mike-adams monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549160868409-UK0BL2I3WLF7XXTDE8T5/Will+Barron.JPG News - The Salesman Podcast - Will Barron and Mike Adams https://www.thestoryleader.com/news/2019/2/16/why-effective-leaders-are-storytellers monthly 0.5 2019-02-16 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550310719318-EIENJPI60QVA872PVZCN/JFK.JPG News - Why Effective Leaders are Storytellers https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1550311046655-98AFT3TCHWWTLBVY9ZSI/The+WE+AU.JPG News - Why Effective Leaders are Storytellers https://www.thestoryleader.com/news/2019/2/3/mike-interviewed-on-the-business-innovators-radio-network monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549156268795-BDV5QLUPMGOXHP0095TJ/Business+innovators+radio.JPG News - Mike Interviewed on The Business Innovators Radio Network https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549156289740-RLE9MBBY2NP8I2JLUKO8/Episodes.JPG News - Mike Interviewed on The Business Innovators Radio Network https://www.thestoryleader.com/news/2019/2/3/mike-adams-on-the-video-jungle-podcast monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549156729431-Y697LXM0L5C1IK0JUUY9/Video+Jungle+Splash.JPG News - Mike Adams on the VIDEO JUNGLE Podcast https://www.thestoryleader.com/news/2019/2/3/seven-stories-on-diane-helbigs-small-business-and-women-in-sales-podcast monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549155752576-BFZ3KQTA12EQL0ED2RBI/Splash+page.JPG News - Seven Stories on Diane Helbig's Small Business and Women in Sales Podcast https://www.thestoryleader.com/news/2019/2/3/seven-stories-featured-on-the-marketing-book-podcast monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549155152440-UI3XR60QFWQ6BSD49S8H/podcast+image.JPG News - Seven Stories Featured on the Marketing Book Podcast https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549155612538-QF5SXP433I2ESAZYRMIG/Marketing+book+montage.JPG News - Seven Stories Featured on the Marketing Book Podcast https://www.thestoryleader.com/news/2019/2/3/sales-experts-features-seven-stories-in-top-b2b-sales-books-of-2018 monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549154869972-9O2V7JK97448E8KFYFGC/DEb+Calvert+books.png News - Sales Experts Features 'Seven Stories' in Top B2B Sales Books of 2018 https://www.thestoryleader.com/news/2019/2/3/cs4z9mdj0et3bc1d0j94elxv9as4kl monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549154551872-PEO6S19561CSPH6EBYWY/Loic+Simon.JPG News - Loic Simon reviews Seven Stories on LinkedIn https://www.thestoryleader.com/news/2019/2/3/c5tg2bylavv6r90drrfvuesmjk5vit monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549154389117-QMTDKSG55LVXPGX11U2J/Smibert+disruption.jpg News - John Smibert, Founder of Sales Masterminds, Reviews Seven Stories https://www.thestoryleader.com/news/2019/2/3/mxzi5jn5qu6g2xj1cii684oapwk3ax monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549153999073-OJ9CUNYG5S12I88JEJTX/Book+of+the+month-main+page.JPG News - Seven Stories Chosen as 'Top Sales World' Book of the Week https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549154021752-1GAZ3OFJZ2H9XD9G6QUX/Book+od+the+month.JPG News - Seven Stories Chosen as 'Top Sales World' Book of the Week https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549153976939-E708U5MFMWF8TYTHT74T/Top+Sales+World.JPG News - Seven Stories Chosen as 'Top Sales World' Book of the Week https://www.thestoryleader.com/news/2019/2/3/podcast-with-donald-c-kelly-the-sales-evangelist monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549152728448-KFLRY824522HKC1ZCUIW/Sales+Evangelist.JPG News - 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Barry Edwards https://www.thestoryleader.com/imported-products/keith_barrott monthly 0.5 2019-02-11 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549854535173-FXXGUV9P7780JNOXVOAT/keith+b.png Imported Testimonials - Keith Barrott https://www.thestoryleader.com/imported-products/emy_escalona monthly 0.5 2019-02-10 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549165254265-BPVVKU61IAZPGLAE23X5/Emy+Escalona+Square.JPG Imported Testimonials - Emy Escalona https://www.thestoryleader.com/imported-products/christopher_armstrong monthly 0.5 2019-02-10 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549165211554-O2TFHGCDRA6WGG3U1J8J/Chris+Armstrong+Square.JPG Imported Testimonials - Christopher Armstrong https://www.thestoryleader.com/imported-products/helen_barrow monthly 0.5 2019-02-03 https://images.squarespace-cdn.com/content/v1/5c4a8f7eec4eb73a09b3b145/1549165163263-7R8VYMJVI7EE8S3H602I/Helen+Barrow+square.JPG Imported Testimonials - 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