A Fish(ing) Story that Rings True Mike Adams is a highly effective sales force trainer and a successful salesperson in his own right. His secret? Stories. But not just any stories. Adams proposes the seven stories everyone involved in sales needs ready at hand to close the deal. Adams uses a fishing metaphor around which to structure his book, describing how the angler first hooks the client’s attention, then fights for the client’s interest, and finally lands the sales contract. There are stories for each stage, and Adams carefully explains how to collect and deliver each type of story. Strengths of the book include: (1) a helpful discussion on why stories are important and how they function in the thinking process of clients; (2) useful examples of true stories to illustrate the author’s points; and (3) a list of books for further reading not only in the area of sales but also in the areas of business and psychology. I encourage you to read Adams’ book even if you’re not in sales (I’m not), and here’s why. Everyone has a message that others need to hear. This book will help you clarify and refine your message in a way that leads to greater impact for the good of those with whom you communicate.

Isaac Butterworth 5, Stars Amazon US