True story. My twelve-year old daughter asked me what it takes to be successful in business. I reflected and responded that you must be alert to trends, street smart and be outstanding at sales. Selling yourself, your company and its key products. These things are not taught formally at schools. Story telling is a fundamental part of selling. We all recall the sales guy that could break the ice with a joke but its not the punch line, its the way a story is narrated that really matters. I highly commend Mike Adams book on story telling. Even for my twelve year old.

Michael Givoni, Portfolio Chairman, Chairman at First5minutes, Winslow Construction and BSA Ltd.