A short cut to a must have sales skill During 30 odd years of selling or being close to selling I have come across those really successful salespeople who made it all seem so easy. Looking back, one of the common traits that they have is the ability to tell a story. Not just any story, but something that is relevant and supports the process of creating a relationship and delivering a positive outcome for all. This short and easy to digest book provides the why, when and how to do just that. It would have been nice to have it 30 years ago!

Phil Hyde 5, Stars Amazon UK