Sales Book Review – Seven Stories Every Salesperson Must Tell by Mike Adams
Early on in my sales career I noticed that clients remembered the stories I shared far better than the compelling statistics I would offer. A compelling stat? Good for a week or sometimes even a month. Compelling story illustrating the same point? Good for years. This is why I was so excited to read Mike Adams‘ book Seven Stories Every Salesperson Must Tell. Mike Adams has delivered a work that not only explains the science behind why storytelling is so effective but also provides an efficient framework for how and when to create and deliver these stories for maximum effect in sales.