Understanding what the very best sales people do naturally - telling the right stories Mike outlines the power and relevance of telling the right story at the right time to build relationships, rapport and ultimately to close deals for the benefit of all stakeholders. Seven stories helps put a framework on building our library of stories and knowing when to use them for what purpose. A valuable book for everyone as well as entertaining to read.

Steve Gallagher, Investor, ex-CEO Vix Technology 5, Stars Amazon AU