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#1 International Bestseller

Seven Stories   book website   www.mysevenstories.com

Seven Stories book website www.mysevenstories.com


It all started when…

In 2014, Mike Adams co-founded the business consulting company Growth in Focus with Sue Findlay and David Black. Our objective, vaguely stated was to ‘solve the unprofessional mess that is the sales profession’. We tried all sorts of services; recruitment support, conversation skills training, prospecting skills training, voice tone training, sales strategy consulting and even CRM software consulting…

The results were underwhelming. A simple post service six-month check was all it took to realise that our impact had been minimal.

But then in late 2015, Mike experimented with teaching storytelling. Mike knew that he’d always told stories in his sales career and that they’d persuasive power but he’d never considered teaching storytelling as a distinct service.

The results were amazing! The follow-up six-month check revealed that the stories were remembered and they did important work. We started hearing how stories were winning deals.

And it wasn’t just salespeople reporting success. We ran several public story workshops and many attendees were technical and professional service types. Storytelling was just as effective for them!

By September 2017, Mike realised that the only way to spread the message of storytelling for revenue growth was to write a book. A daunting thought. Mike knew enough about himself to make an irreversible commitment to the project and hired Kath Walters as his book-writing Sherpa.

Seven Stories Every Salesperson Must Tell was published in July 2018 and has achieved international best-seller status in the United States, United Kingdom and Australia.

Testimonials for Seven Stories