If you are in sales and have not read this book by Mike Adams you should.!
You can purchase it on Amazon here: https://lnkd.in/eTGfbzv In one section of the book Mike explains just how important it is to share real customer stories to establish credibility, earn trust and create more meaningful connections with your buyers. The section below also quickly explains the difference between case studies and real customer stories. Mike explains that case studies are not stories. That's why they fall short. They fail to put the customer at the center of the conversation, lack emotional content and don't follow a story narrative. Great book Mike! Highly recommend it to all sales professionals.
James O’Gara, CEO and Founder at OnMessage and StoryDimensions