Mike Adams is THE Story Leader
AND we ENABLE your Story LeadeRS
SO YOU WIN MORE BUSINESS AND BETTER BUSINESS
Mike is the author of the international bestseller Seven Stories Every Salesperson Must Tell.
Trained as an electrical engineer, Mike had no interest in sales. Until in 1996, he was offered a sales role in Norway ….you can listen to Mike telling that story here.
Mike taught himself storytelling and used it navigate a diverse international sales career:
Selling more than one billion dollars of products and services
…across Telecommunications, IT, Oil and Gas, Facility Services and Industrial sectors
…while based in the USA, UK, Australia, Norway, Russia, China, Indonesia, Malaysia and Australia.
Since 2014, Mike has been teaching revenue growth storytelling to an ever expanding list of national and international clients.
WHY The Story Leader?
We help our clients grow revenue by systematically leveraging the most important human communication mechanism – Story.
The best salespeople are (often unconscious) storytellers. We provide the framework to turn your entire team into great storytellers.
Our mission is to deliver a unique and compelling program for your growth team that
Differentiates your business, making your company the preferred option
Reduces the perceived risk your clients and partners have about your business
Closes more and better deals for your company
What you get
A motivated growth team with new skills and shared purpose
Clearer differentiation with better messaging
Better alignment between your departments via shared stories
A story library complete with your own compelling revenue growth stories
A trained and certified internal story leader(s) to continue leading your program
Our legacy is your story library and story leader to drive change and grow your revenue.
See how our services fit together TO STORY-POWER YOUR REVENUE
DEDICATED STORY PROGRAMS FOR ↘
We’ve had a number of engagements with Mike and his authenticity, knowledge and personal engagement with our people has been great. There's plenty of people out there who know process well, but what Mike also teaches are great ways to interact at a human level that connects and yields results. I personally have benefited from Mike's teaching and would recommend him (and his excellent book) without reservation.
Chad Gates , CEO @ Pronto Software
The 'Selling with Stories' Workshop for Sales and Professional Services was a great introduction to a more natural way of communicating in business that promotes connection and understanding. I came away with a framework, tools and insights from the exercises that I can use to create a library of stories to use in selling, coaching my sales team, and parenting. Thank you Mike!
Emy Escalona , Sales Manager @ Viatek
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems. I'll be using my story creating and story telling techniques both internally and externally to increase my persuasion outcomes in both areas.
John Hoffmann , Solution Manager - Telecommunications Networks @ Nokia
Whether you’re looking to influence via business presentations to an audience or in a face-to-face discussion, the ability to leverage stories is incredibly powerful. Mike Adams understand this. His workshops help with structure and delivery bringing individual stories to life.
Malcolm Ferguson , General Manager @ Oracle
I had a fulfilling day at the story workshop. Its intense, thorough, makes you think hard about your abilities but also sharpens skill sets that you may not have used for a while. I recommend the workshop to anyone like me who is new to a position and not quite sure of how to sell your new role or the company you are working for.
Craig Brown , General Manager @ Cater Care
Mike Adams has written a timelessly brilliant book for everyone who seeks to lead, influence or sell. He makes the profoundly simple point that "You’ll sell more and you’ll sell better when you tell and share purposeful stories. Mike has real world experience and has sold more than a billion dollars himself. I highly recommend this for anyone in leadership or sales regardless of their level of experience.
Tony Hughes, CEO RSVP Selling, Author: The Joshua Principle and Combo Prospecting #1 LinkedIn B2B Sales Blogger and Influencer
For years the art of storytelling has been underestimated or gone unnoticed. Finally a book that calls out story telling for its relevance, power and potential in the business world. Mike’s honesty and expertise in nailing and teaching the finer points of the perfect story is a great guide for all levels of sales professional to hone and adapt their story telling skills.
Cheryl Robertson, State Director WA, Microsoft Australia
Great Story Framework.
Mike Adams’ book is a great reminder of the simple, yet powerful effect stories can have on selling a product or service. I'm a fan of 'frameworks''; it allows the salesperson to not get lost in a presentation and follow a narrative that will ultimately lead to a sale OR advance a sale. My personal favorite part of the book was the Simple Story Framework and the elements needed to pull it off will make you rethink your sales presentations.
Victor Antonio, Author Sales Influence & Sales Ex-Machina, 5 Stars Amazon US
A Must Read for Every Sales Professional who wants to be successful. The book equips you a simple but amazing powerful story telling techniques to be successful in sales. How to establish a personalized connection and build trust with your clients. How to plan, create, position and plant your messages to differentiate yourself for success. Along the practical guide and framework, Mike has created a delight to read that add lots of value to ones success. Highly recommended.
Himanshu Chuchra, Head of Sales for Market Unit Indonesia @ Nokia - 5, Stars Amazon AU