Great Story Framework.

Mike Adams’ book is a great reminder of the simple, yet powerful effect stories can have on selling a product or service. I'm a fan of 'frameworks''; it allows the salesperson to not get lost in a presentation and follow a narrative that will ultimately lead to a sale OR advance a sale. My personal favorite part of the book was the Simple Story Framework and the elements needed to pull it off will make you rethink your sales presentations.

Victor Antonio, Author Sales Influence & Sales Ex-Machina, 5 Stars Amazon US