"As professional speakers, Mike Adams and I know that people remember the stories we tell and that good stories anchor the points we want to make. The same goes for professional sales people. If a sales professional can become a storyteller, their prospects “lean in” to the conversation and rapport goes up. If it’s a story the listener can relate to, they start to think… “Hey this person is just like me!" and credibility and understanding goes up. In this well-written book, Mike Adams explains the seven stories all professional sales people must learn to tell. He explains by example how these stories have worked for him and countless others. I highly recommend this book for your library.”
Wayne Berry, CEO Top Gun Business Academy International and 40-year veteran of the Australian sales training industry.