Book Review

The Coaching Habit - Seven Questions to Manage Sales People (Book Review)

A few years ago I received a call from one of my sales managers to tell me that our best sales person had just resigned. I was new to the company and the sales person didn't report directly to me, none-the-less this news was like a punch to the stomach. It hurt. I knew he was leaving because of the company's actions and that losing him was going to impact our overall sales performance.

Sales Leaders do you know what's troubling your sales people right now?

Which ones are motivated? How committed are they to their sales objectives? Will they stay with you? What would help them perform better?

Like to find out ...?

Then read and apply the lessons in

The Coaching Habit

.A brilliant, beguilingly simple book by Australian turned Canadian author Michael Bungay Stanier. This book gives you tools to understand an otherwise opaque and unpredictable entity - the mind of a sales person - and it will help you get (much) more from your people. I love this book.

The book is structured around seven 'type questions' for coaching and is supported by the latest neuroscience on habit management.

Here is a brief peek at the seven questions....

1. What's on your mind? [The Kick start Question]

What's on your mind? <silence>. No prompting, no teaching no instructions. Just a simple question and wait for an answer. When you get an answer, no comment or advice, just ask the next question:

2. And what else? [The AWE Question]

The awe question allows your coachee to think more deeply and create options that can be prioritised with:

3. What's the real challenge for you here? (And what else?) [The Focus Question]

What is the real challenge for you? This focus question combined with the awe question will provide answers to questions posed at the beginning of this article. Now you know what is troubling them...but ...you don't need to do anything. Lets help our coachee learn to solve her own problems

4. What do you want? [The Foundation Question]

The foundation question and the lazy question(below) gets your coachee doing their own problem solving. Your role is to listen carefully and prompt for more.

5. How can I help? [The Lazy Question]

This is not an offer of help, its just asking how could I help - they must think about it. You may make a gentle suggestion but as far as possible let the solution grow from them.

6. What are you saying no to? [The Strategic Question]

Often when we are overwhelmed and unsure the best path its because we fail to consider this strategic question.

7. What was most useful for you? [The Learning Question]

Your have just taken someone through a mind opening exercise, helped them layout solution options and prioritise the best next step. The learning question allows them to appreciate the process, replay it in their minds and solidify their learning.

What a remarkable series of questions! Buy yourself a copy, if you have people reporting to you this book will repay itself immediately.

_________________________________________

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

Feb 29, 2016

by 

Michael Bungay Stanier

The Lost Art of Cold Calling [Book Review]

Book Review:

The Lost Art of Cold Calling

- by  Matt Wanty, 2017

Perhaps no topic in the sales blogo-sphere inspires more religious zeal than the topic of cold calling.

"Cold calling is dead!", "Social media is king!"-  shout the LinkedIn headlines.

Then along comes a short book that quietly and humorously shows that cold calling is far from dead in 2017. In fact it is more effective than ever, as our customers drown in email and social media 'cadences',

The lost art of a conversation on the phone is still a critically important sales skill.

Matt Wanty claims that the ability to "open a door with a cold call is

“The single greatest feat a sales person can accomplish”

It's the grand slam in the World Series, a Royal Flush at the Poker Championships ..."

and I agree with him.

"Cold calling is control, I decide to call you when I want to call you".

Here is the reason that cold calling is totally relevant in 2017; The true value of your products and services  cannot be explained in an email, marketing flyer or a voicemail. If it could, then your company doesn't need sales people. The true value of your products and services can only be explained with a conversation!

. That means that new business can only come from:

  • A referral - good if you can get enough of those

  • A chance meeting, for example at a network event - also great but a limited source for many companies

  • Cold calling

I was going to summarise some of the excellent techniques from the book but its simpler to just recommend you buy* and read it - its a short read that will easily pay for itself!

You will learn

  • How to select the most appropriate people to call

  • How to avoid irritating that person as you attempt to connect

  • How to effectively mix email and voicemail with telephone calling

  • How to persist

  • What to say when you manage to get through

For a comprehensive prospecting training course that includes all of Matt's techniques and more, please have a look at our

Story Prospecting Online Course course.

*There is no commercial arrangement between Growth in Focus and the author or publisher.