Pretty much every sales team we work with has a ranked performance chart that looks like the one above.
If only every one in the team was as as skilled as your best sales person! (Green Bar). You could more than double your revenue.
How to increase Sales Skill Level?
You could put them all in a general training class, which they will probably enjoy and receive some benefit (Yellow Boxes)
But it costs you a few days of lost selling time, not all will benefit and ...they forget fairly quickly without reinforcement ...
Then you lose some people ...and that general training investment return really looks slim.
What about a program of assessed coached development instead?
Each sales person works first on the most important skill for their role and development level
Each person is motivated by the coaching attention and increased success.You retain your staff and they are more successful. Coloured boxes below represent the impact of different focussed training modules
See our online courses.