Seven Stories Every Salesperson Must Tell with Mike Adams #251
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When it comes to story selling, author Mike Adams is the expert and our honored guest. In this episode Mike shares 7 types of story you need to leverage when selling. Mike gives examples taken from his book “Seven Stories Every Salesperson Must Tell” . He recommends that you learn the types, create your own stories, memorized them and naturally apply to your business.
Three Problems Sellers Face
If you’re new to an organization you probably don’t know a lot of stories. Here are three problems you will face AND seven stories you should learn before meeting a prospective client.
How do I connect with prospective buyers
Personal Story of another person in the company
How did your company find success (strategy and origin story)
How do you get them to change course and buy you
Story that shares an Insight you have about their business (great for startups)
Success story of YOUR customer:
scene before you met your them
they have a problem
then they met you
you gave them a plan,
How to Close the deal
The value story, explain how your company leader will behave after the deal is made
The sales manager story – teaching the client can sell to their management with a story
By learning the seven stories every salespersons must tell, you will be prepared when meeting clients and able to repeat naturally the stories at the appropriate time. Your clients will relate to the stories and persuade them to buy.
Build a story library and practice them.
How To Find Mike Adams
To find Mike on the internet and his book Seven Stories Every Salesperson Must Tell look at the following:
For a free how to blog post, discount, or a free product or service.
Our free online storytelling training course (links to the Seven Stories book)