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Sales babble! - Pat Helmers & Mike Adams talk stories

Seven Stories Every Salesperson Must Tell with Mike Adams #251

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When it comes to story selling, author Mike Adams is the expert and our  honored guest. In this episode Mike shares 7 types of story you need to leverage when selling. Mike gives examples taken from his book “Seven Stories Every Salesperson Must Tell” . He recommends that you learn the types, create your own stories, memorized them and naturally apply to your business. 

Three Problems Sellers Face

If you’re new to an organization you probably don’t know a lot of stories. Here are three problems you will face AND seven stories you should learn before meeting a  prospective client.

  1. How do I connect with prospective buyers

    • Personal Story

    • Personal Story of another person in the company

    • How did your company find success (strategy and origin story)

  2. How do you get them to change course and buy you

    • Story that shares an Insight you have about their business (great for startups)

    • Success story of YOUR customer:

      1. scene before you met your them

      2. they have a problem

      3. then they met you

      4. you gave them a plan,

      5. avoid failure

      6. achieve success

  3. How to Close the deal

    • The value story, explain how your company leader will behave after the deal is made

    • The sales manager story – teaching the client can sell to their management with a story

By learning the seven stories every salespersons must tell, you will be prepared when meeting clients and able to repeat naturally the stories at the appropriate time. Your clients will relate to the stories and persuade them to buy.

Take Action

Build a story library and practice them.

How To Find Mike Adams

To find Mike on the internet and his book Seven Stories Every Salesperson Must Tell look at the following:

Website  www.mysevenstories.com

Twitter  @MikeAdamsSales

Facebook  https://www.facebook.com/mysevenstories/

LinkedIn  https://www.linkedin.com/in/m1keadams/

For a free how to blog post, discount, or a free product or service.

Our free online storytelling training course (links to the Seven Stories book)

https://master.mysevenstories.com/courses/sevenstories

The Business of Story - With Park Howell & Mike Adams

Many sales and business professionals ask themselves questions every day.  “How do I earn the trust of my audience?”  “How can I become an effective salesperson?”  The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.  When is a particular story applicable for a specific type of audience?  Mike Adams joins me on this week’s episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book,  Seven Stories Every Salesperson Must Tell . He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.  In the show, we’ll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already been practicing them. All we need is to identify the story that works for us and how to tell it.  And if you’re not a salesperson, don’t worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you’re an engineer, a doctor, a pilot – you can also be a salesperson. Just like our guest today, Mike Adams.  Tune in to find out how to use storytelling for sales by mastering seven different stories for your business.  In This Episode, You Will Learn  The stories you should tell versus the stories you should ask  The 7 different stories we should tell, their characters and their heroes  How prediction attempts to explain the neuroscience and psychology of storytelling   Key Quotes   “There is a high degree of luck that comes with being successful.”  — Mike Adams   “It doesn’t matter what you’re selling. The thing we have in common and whoever is buying is a human being.”  — Park Howell   “It’s easy to teach people who knew and think they need to learn.”  — Mike Adams   “When we acknowledge good fortune in our stories, they come alive.”  — Mike Adams   “In order to recognize an opportunity, one must be observant. You must be equipped with the skills, knowledge and values needed to be ready when that opportunity comes.”  — Park Howell   Mentioned In This Episode   Seven Stories Every Salesperson Must Tell    mysevenstories.com    The Social Media Conference  in New Zealand, March 1st and 2nd, 2019   How I Built This with Guy Raz  on NPR   Robin Warren and Barry Marshall    Mike Adams Twitter    Mike Adams LinkedIn

Many sales and business professionals ask themselves questions every day.

“How do I earn the trust of my audience?”

“How can I become an effective salesperson?”

The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.

When is a particular story applicable for a specific type of audience?

Mike Adams joins me on this week’s episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.

In the show, we’ll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already been practicing them. All we need is to identify the story that works for us and how to tell it.

And if you’re not a salesperson, don’t worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you’re an engineer, a doctor, a pilot – you can also be a salesperson. Just like our guest today, Mike Adams.

Tune in to find out how to use storytelling for sales by mastering seven different stories for your business.

In This Episode, You Will Learn

The stories you should tell versus the stories you should ask

The 7 different stories we should tell, their characters and their heroes

How prediction attempts to explain the neuroscience and psychology of storytelling

Key Quotes

“There is a high degree of luck that comes with being successful.” — Mike Adams

“It doesn’t matter what you’re selling. The thing we have in common and whoever is buying is a human being.” — Park Howell

“It’s easy to teach people who knew and think they need to learn.” — Mike Adams

“When we acknowledge good fortune in our stories, they come alive.” — Mike Adams

“In order to recognize an opportunity, one must be observant. You must be equipped with the skills, knowledge and values needed to be ready when that opportunity comes.” — Park Howell

Mentioned In This Episode

Seven Stories Every Salesperson Must Tell

mysevenstories.com

The Social Media Conference in New Zealand, March 1st and 2nd, 2019

How I Built This with Guy Raz on NPR

Robin Warren and Barry Marshall

Mike Adams Twitter

Mike Adams LinkedIn

Mike Adams on the VIDEO JUNGLE Podcast

One of the unexpected joys of writing a book is being asked to talk on some very cool radio shows. VIDEO JUNGLE is the go-to podcast for VIDEO MARKETING and is therefore a perfect match for #Storytelling. If you cannot tell your story face-to-face then video is by far the next best alternative!

Many thanks to John Antonacci, Arty Goldstein and Mark Bettencourt - the super cool guys in the photos below. And thanks again to Donald C Kelly, it was Donald's SALES EVANGELIST show that connected me to Video Jungle.

Here are the links - we discuss video, videomarketing and storytelling

iTunes Feed: http://bit.ly/VidJungle

GooglePlay Feed: https://lnkd.in/gHZC843

Stitcher Feed: https://lnkd.in/g3wAJ6c

Spotify Channel: https://lnkd.in/gGPmw5H

Episode web player from Libsyn: https://lnkd.in/gjznQ6R

Mp3 From Libsyn: https://lnkd.in/gfdSXqz

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Seven Stories Featured on the Marketing Book Podcast

Douglas Burdett hosted Mike to discuss Seven Stories

Named by LinkedIn as one of "10 Podcasts that Will Make You a Better Marketer."
Douglas performs weekly interviews with best-selling authors to help you keep up with what’s working in the quickly changing field of modern marketing (and sales). 

Link to the Podcast Show Page and the podcast [55 mins]

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